ITV daytime schedule changes explained
ITV has announced huge changes to its daytime output.
ITV has announced huge changes to its daytime output.
Starting in January 2026, Good Morning Britain will be extended by 30 minutes, airing from 6:00am to 9:30am each day. Production of the programme will shift to ITV News at ITN, operating out of ITN’s Gray’s Inn Road headquarters in London.
A dedicated team within ITV News at ITN will be responsible for the show, as ITV consolidates its national news operations into a single hub. Good Morning Britain will benefit from access to the extensive journalistic and production resources used for ITV’s national news bulletins, website content, and digital platforms including ITVX.
Lorraine, This Morning, and Loose Women will remain under ITV Studios’ production, but will relocate to a new central London studio. ITV Studios is currently consulting with its Daytime teams on a proposal that, from 2026, would see the three editorially distinct programmes produced by a unified team, sharing resources and operations.
The production changes are expected to deliver efficiencies that will be reinvested in other genres, while maintaining the full line-up of live, topical Daytime content that viewers enjoy.
Kevin Lygo, Managing Director of ITV’s Media and Entertainment Division, explained the changes:
“Daytime is a really important part of what we do, and these scheduling and production changes will enable us to continue to deliver a schedule providing viewers with the news, debate and discussion they love from the presenters they know and trust as well generating savings which will allow us to reinvest across the programme budget in other genres.
“These changes also allow us to consolidate our news operations and expand our national, international and regional news output and to build upon our proud history of trusted journalism at a time when our viewers need accurate, unbiased news coverage more than ever.”
In ITV’s 2026 Daytime schedule, Lorraine will run from 9.30am-10am, on a seasonal basis for 30 weeks of the year which aligns with the lead Daytime presenters who host their shows around a seasonal pattern rather than throughout the year. During the weeks Lorraine is not on air, Good Morning Britain will run from 6am to 10am.
This Morning will remain in its 10am-12.30pm slot on weekdays throughout the year, while Loose Women will be in the 12.30-1.30pm slot, again on a seasonal basis for 30 weeks of the year - the schedule it occupied for over a decade until 2016.
These savings will help fund greater investment in areas such as high-impact dramas—like Mr Bates vs The Post Office—major sporting events including next year’s football World Cup, and flagship reality and entertainment programming. The changes are designed to enhance ITV’s ability to draw large commercial audiences across both its traditional broadcast channels and digital platform ITVX.